LIONshare® could put millions in ad revenue in coffers of local media publishers
It’s been almost 20 years since I posted my first journalism story on the KOMU-TV website, and 15 years since I sold the first banner ad in Idaho. Thousands...
Creating Effective Landing Pages
So, you’ve created an amazing advertising campaign with unique and eye-popping creative. Your call-to-action grabs your customers’ attention. The result is a top-performing click-through rate (CTR). Great! Now what?...
YES, You Can Teach an Old Dog New Tricks
As the clock ticks down towards my 54th birthday, I must confess that while I have written white papers, speeches, articles, manifestos, strategic plans, sales scripts, prayers, and the...
LION Receives Fellowship at RJI
LION Digital Media began the development of a new planning platform for local digital advertising after being granted an institutional fellowship from the Donald W. Reynolds Journalism Institute at...