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LION Digital Media began the development of a new planning platform for local digital advertising after being granted an institutional fellowship from the Donald W. Reynolds Journalism Institute at the University of Missouri. “LION has been a strong advocate for local digital advertising for the past 8 years. By working with the RJI, we plan on making our platform available to any marketer who is trying to easily access digital advertising opportunities on local media sites and apps,” said Conrad Jungmann, LION’s founding partner.

The RJI fellowship program is focused on innovation and solutions for the news industry. Results, in the form of strategies, products or services, will be shared with news and news-related organizations. In addition to LION, companies that have received institutional fellowships for the 2014-2015 school year include: The Washington Post, St. Louis Public Radio, VML, SouthernMinn Media and The Texas Tribune.

Data from LION’s proprietary local media planning database will become available to marketers through the new platform. The database features detailed site profiles for over 8,500 local and niche media websites and is currently used internally by the LION media team. Access to advertising opportunities and site capabilities data allows for quick and easy assembly of digital media plans for a diverse group of national and regional clients. “We’ve run thousands of display ad campaigns through the years and our success metrics on local media websites are exceptional,” said Michael Koontz, Executive Vice President and partner at LION. “By making our planning tools accessible to marketers, local publishers will generate more business and advertisers will enjoy improved transparency and superior performance. It’s a win-win situation.”

Conrad Jungmann

Founding Partner at LION Digital Media
Conrad founded LION in 2006. He works to see happy customers and great results from digital ad campaigns. He also enjoys fishing and days of beautiful Seattle weather.
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