Campaign Goal

International Motorcycle Shows logo

Quick Turnaround Online Exposure

International Motorcycle Shows needed to create interest in their events in Reading, Pa. and Cleveland, Ohio. To do so, they needed maximum exposure for multiple local events and digital ads bought within a short turnaround time.

Solution

Direct Buys on Local Sites

LION supported the agency buying team by placing ads on local websites via site-direct buys. Our team planned, negotiated and launched campaigns within two days in Reading, Pa and Cleveland, Ohio

Motorcycle shows ad screenshot

Results

485,555 impressions served during one weekend with a .13% CTR

High Exposure, Minimum Time

485,555 ad impressions were served over a weekend, generating 1,816 clicks at a click-through rate (CTR) of .13% (.11% is the industry benchmark for the entertainment vertical).

Testimonial

Client Kudos

"LION is doing what I would do if I didn’t have 15 other things on my to-do list. We are one in approach and one in outcome. LION understands local. Where others promise, LION delivers. It is a perfect complement to what we do."

— Andy Lynch, Adstrategies, Inc.

IMS logo on imax

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