Campaign Goal

Providence Health and Services logo

Build Brand Awareness

The task was to increase awareness of Providence Health and Services of SW Washington along with their clinics and seminars. Their goal was to promote the regional heart center, oncology, and neurosciences to an audience of women over 25 in the south Puget Sound area.

Solution

Direct Buys on Local Sites

LION placed ads on local websites with site-direct buys. Ads were targeted to closely-defined geographies to ensure reach to the Providence SW's service areas.

Providence ad screenshot

Results

1.78 million people reached at 3x average frequency

Expansive Reach

1,787,954 unique impressions were served at a frequency average of 3 times. 6,821,345 impressions were delivered, and 425,853 of those were provided as a bonus.

The average click rate of .11% exceeded the average of .09% for the medical industry vertical.

Testimonial

Client Kudos

"LION’s digital media team effectively explained and executed a targeting strategy to increase awareness of our key services. Building on this success, we plan to work with LION to promote clinics and seminars in the coming year."

— Angela Maki, Strategic Communications/Project Manager, Providence SW

Providence logo on imax

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